Sekrits

Did you know that World Without Oil in its originally planned form was called World Without Doilies, designed to document 32 weeks of global crisis resulting from the poor display of teacakes? If you could see the original planning documents you'd realise that The Dark Knight was never intended to have an associated ARG, and if it wasn't for a scheduling error Why So Serious? would have been promoting Mamma Mia (that must have taken some fancy footwork on the part of the puppetmasters).

I should also mention the The Lionel Blair Project (much scarier than the final release), The Breast and Perspex City. Of course, I wouldn't know this if I didn't have special access to the sekrit archive of ARG design documents. On pain of being forced to moderate Cloverfield 2: TINAG (there is not a game) I can't reveal much more.

In the spirit of Christmas though, here is the brief (via drop.io) that Law37 submitted to the Let's Change the Game competition. You can see exactly what we'd said we'd do and compare it with what we actually managed to make, hopefully that's useful to anyone who wants to make an ARG and never has. Juliette has released her slides from the Let's Change the Game Conference (as have the other speakers), which includes some stats concerning the game and we've conducted our own post mortem that we hope will also be available in the future. We're certainly no experts and the entire production was a learning experience, by releasing these documents hopefully others can learn from our mistakes. My favourite section is the budget, we didn't really have one. I can remember pricing up rubber ducks though; it's surprisingly hard to find duck wholesalers in the UK.